'Tobacco tactics' used to boost sales of sugary drinks in children
date:Mar 20, 2019
through industry self-policing and the Childrens Food and Beverage Advertising Initiative, which states that it devotes 100 percent of child-directed advertising to better-for-you foods.

The industry claims that these tobacco-inspired marketing strategies are not targeting children and should be excluded from these industry-led agreements, notes Schmidt. But the evidence cited in our research proves clearly that these product lines and marketing techniques were designed for and tested on childr
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