The Great Indian Chocolate Industry
date:Aug 31, 2012
ector is the attractive pricing of products which particularly suits the Indian scenario wherein consumers seek economical products. Features like affordability availability will come into play only if people have the purchasing power. In addition, India has low per capita consumption of chocolates compared to other developed nations across the globe. It poses latent opportunity for growth as the country strives towards more off-takes for the product, Shaikh said.
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