date:Nov 13, 2018
references to a products protein claim (high in / source of).
Rising interest in plant-based diets was most apparent in North America, where vegan was the leading claim during the 12 months to the end of June 2017. Meanwhile, vegetarian related claims led in Europe and Asia and while protein content itself was a primary package call-out in Australia, New Zealand and throughout Latin America.
The US market has seen stiff competition involving new meatless brands such as Impossible Foods, known