date:Nov 13, 2018
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Interest in plant-based waters has risen in keeping with overall interest in plant-based diets. The drinks have a strong health image and more than 95% of launches recorded during the 12 months to the end of May 2018 carried a health positioning of some type. Launches tend to feature multiple health claims, many of which are based on the properties of dominant coconut water. Coconut water is known for its isotonic benefits and a natural, low-calorie profile. Many products also are positio