date:Aug 29, 2012
With the advent of corporates and large traders farmers are realising the importance of investment in technology and value-added products like juices and jams.
Retailers too find it lucrative to keep the fruit chain going. With growing affluence, customer preferences have shifted to more nutritious products. As a result, the organised retailer has found customers for exotic, non-seasonal, imported as well as premium fruits in various markets. Bharti Wal-Mart sources all its fruit from India, wi