Iowa roots important to fresh Mex chain’s success
date:Aug 27, 2012
eatly to its success. It was in the first wave of fast-casual restaurants, a kind of hybrid between full-service dining and fast-food.


Customers order and pay for their meal at the counter and, depending on the version of fast-casual, either pick their food at a window or have it brought to their table by the kitchen staff.


Fast-casual dining yields cost savings for the restaurant because it doesnt require a wait staff. Customers tend to save time and money because they dont have to wait for
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