date:Jul 02, 2018
small packaging
While most households in the Netherlands have a freezer with two or three drawers, most households across the border have a large chest-type freezer in their sheds. In Belgium, for example, consumers do their shopping once or twice per week. In the Netherlands, consumers dont have to think that far ahead. After all, we have a very high supermarket density in the Netherlands, he exemplifies the difference between these two markets.
This difference can also be seen in packaging.