Freshly frozen follows trends on market, but image problem persists
date:Jul 02, 2018
wering the salt and sugar contents. This is a process of getting used to something for consumers. Like it was impossible to suddenly sharply reduce the salt content in the bread sector, the freshly frozen sector is also choosing a gradual reduction. In the end, consumers should have the option to decide for themselves whether to add seasoning such as sugar and salt if necessary, Peter says.

A final product trend mentioned by Peter is the rise of organic products in the freezer. This trend can b
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