Health claim wins drive oral health NPD
date:Aug 23, 2012
r gums, or using particular types of sweeteners can keep the cavity of your mouth, and the bones it houses (teeth), in good or better shape.

Vitamin D and calcium have also been backed to keep teeth strong by the European Food Safety Authority (EFSA). Other claims have been OK'd in places like Japan, which remains the world's biggest functional gum market.

In Europe, EFSA said of vitamin Dthat a daily intake could help maintain,normal bone and teeth, absorption and utilisation of calcium and p
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