date:Aug 16, 2012
Study also reveals 44 percent of Chinese consumers say they plan to spend more on fast food in the future. At present 75 percent of Chinese consumers favour lunchtime as their first choice for eating at fast food restaurants where as only 21 percent, or 1 in 5, eat out in the morning (4am 11am).
Local breakfast menus
New research from Mintel reports that addressing the divide between consumer behaviour at breakfast and lunch is the key to the continued growth of the foreign fast food market. Th