date:Aug 10, 2012
channels, energy plus coffee drinks rose 21.7% in dollar value compared to Q2 2011, with Java Monster up 20.2%, hot on the heels of Starbucks Double Shot energy (20.9%).
Exports lost in translation
Discussing Monster Energys expansion strategy, Sacks mentioned launches in Ecuador, Hong Kong, Japan, Macau and Slovenia in Q2 2012, with launched in Chile, Peru, Singapore, Taiwan and the Philippines due later in 2012.
But he admitted a planned South Korean launch had been delayed due to ongoing p