US targets Japan for pork exports
date:Aug 04, 2012
want to increase consumers awareness of U.S. branded pork, which will lead to increased sales at the retail level.

To promote the campaign, USMEF are advertising online with popular cooking website as well as newspapers and train station posters.
Japan is the No. 1 value market for U.S. pork exports and the No. 2 volume market. Through May, the U.S. has exported 199,061 metric tons (438.8 million pounds) of pork valued at $869.1 million to Japan. The volume of those exports is down slightly (5
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