date:Aug 04, 2012
Working in conjunction with more than 1,800 retailers, the US Meat Export Federation (USMEF) is hoping to break US pork out of the commodity sector with the launch of its American Branded Pork Campaign.
The scheme, which is funded by Soybean Checkoff, Pork Checkoff and Kentucky Corn Growers Association and Promotion Council, will offer Japanese consumers buying US branded pork products the chance to win prizes of the meat.
Takemichi Yamashoji, senior marketing director for USMEF-Japan, said:We