Crying over spilt milk: UK crunches “disappointed” Weetabix over ‘slow release energy’ claims
date:Aug 02, 2012
with slow release energy to keep you going, in relation to Weetabix served with milk, is supported,he said, noting Weetabix is typically consumed with milk.

He said this fact belied the ASA ruling and ideas about the average consumer written into the NHCR.

We believe that the ASA has failed to incorporate the principle of a notional, typical consumer, who is reasonably well-informed and reasonably observant... as described in the regulations,Munro said.

Given that the overwhelming majority o
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