date:Aug 02, 2012
ne of frozen single-serve entrees and multiserve mealsrecently, as the business was losing money. ConAgra's Banquetline of frozen meals also saw a steep decline in sales volumeafter ConAgra increased prices above the $1 level, a barrier thatwas hard to cross for bargain seekers that tend to buy the brand.
Andre Hawaux, president of ConAgra's consumer-foods business,said during an interview Monday that Bertolli and P.F. Chang'sadd two higher-priced brands to ConAgra's frozen-food portfolio,which