date:Aug 02, 2012
The business has nearly $300 million in annual sales.
With this deal, ConAgra is expanding in a category that has hadrough going recently. Consumers have shown they are particularlysensitive to higher prices on frozen meals, causing them to buyfewer of them. According to Nielsen, frozen-food sales were uptwo percent for the 52-week period ended April 14, but the numberof items was down two percent during that same time.
The soft market has caused H.J. Heinz to discontinue its T.G.I.Friday's li