date:Aug 02, 2012
ating factor and price as the main barrier in their decision to buy local beef.
Bernard concluded that farmers should cater their marketing initiatives to female and older consumers because they are more likely to buy local products. Further, farmers should promote local agriculture in their marketing messages in general to capture the niche locavore market.
The theme of supporting local agriculture found appeal across all ages, genders and income levels, and this theme would likely be favored