date:Aug 29, 2014
ting director EMEA at TWE said: Our new campaign for Wolf Blass builds on our Sky Sports sponsorship of the Ashes last year, which saw awareness of the brand grow from 12% to 21% .
Since then, the Wolf Blass brand has grown to become worth over 76m thanks to its popularity amongst wine appreciating, sports-loving drinkers.
Our Wolf Blass Above Beyond campaign goes one step further this year.
The high profile sponsorship and broadcast advertising will continue to raise awareness of Wolf Blass,