date:Aug 25, 2014
ults, Charles DOyly, managing director of Valassis said: Many supermarket shopping trips are now driven by savings behaviour, and coupons form a key part of this with consumers searching for the best discounts before they set foot in store.
This often means that supermarket choice is determined by the most attractive and relevant offers, he said.
DOyly continued, Retailers are acutely aware of this, with coupons playing a key role in their promotional strategy in a bid to attract shoppers to t