date:Aug 19, 2014
Canada, and it has experienced sales increases of approximately +4% over the past year. The new Heineken brands will help Molson Coors address this trend and provide more options for customers, which is one of the companys key imperatives.
We look forward to our expanded partnership with Molson Coors, with a joint focus on increased investment in brands, said Laurent Odinot, GM Heineken Canada. Molson Coors strong, established presence in Canada and its emphasis on continued innovation will und