date:Aug 12, 2014
xotic will be available in one-litre packs price-marked 1.29 for 2.
Adrian Troy, head of marketing for AG Barr said:
Rubicon is the UKs number one exotic juice drink brand and the number one soft drink for British Asian consumers, half of whom drink it nowadays.
Rubicon will be supported by heavyweight advertising on ethnic TV over Diwali as well as a range of POS.
The TV advertising runs from Diwavli until the end of the year, with cinema support from mid-October for two weeks.
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