World Cup drinking in Brazil gives beer company AB InBev big boost
date:Aug 01, 2014
r, also took advantage of Brazil's hosting of the soccer tournament to propel sales of soft drinks, which increased by far more than did beer sales.

Pepsi, which AB InBev bottles and distributes in Latin America, had fared well, as had the company's own caffeine-rich Guarana Antarctica, a sponsor of the Brazil soccer team.

Brazil, the company's second-largest market, accounts for more than two-thirds of the group's non-beer sales, themselves about a 10th of overall volumes.

Asia-Pacific and M
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