date:Jul 17, 2014
Los Angeles-based Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category. Accompanied by a multimillion-dollar advertising campaign, the new Veev spirit will position itself as What Vodka Should Be.
My brother and I actually had vodka in mind when we launched Veev in 2007, so this is more of an evolution vs. a revolution, said Co-founder Courtney Reum in a statem