date:Jul 25, 2012
m and fine quality of New Zealand wine amongst the Chinese wine-drinking segment.New Zealand wine is a high quality offering that comes at a premium price point and we will work to get that message across.
Going focused
James told us that given the production capacity of the country, there is a more realistic aim in terms of the market share in the Chinese marker. We cannot compete with French wines on production capacity, but we can target a more concise target audience that can have a multip