Pernod Plans to Keep Becherovka for Now
date:Jul 14, 2014
s and eight others on lesser charges.

Weve had a very successful year, part of which is a bounce back from the prohibition, but at the same time a lot of consumers are starting to trade up to key local brands like Becherovka, Schofield said.

The company, which was bought by Pernod in 1997, produces five spirit brands and sells Becherovka in 38 countries. The French parents other international brands include Jameson Irish Whiskey, Beefeater Gin and Chivas Regal.
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