date:Jun 24, 2014
rendering the glue strip visible. Plastic labels, by contrast, expand to the same degree as the bottle itself. Moreover, the marketing people have substantially more scope for creative design work, in terms of brilliant colours, working with high-gloss effects and back-of-the-label printing. There are well-nigh no limits on creative ideas here, says a gratified Walter Goisser, who as Technical Director pays due attention to marketing considerations
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