date:Jun 17, 2014
advances in technology in relation to smartphone apps.
The sensitivity to the changes in packaging at the consumer level is phenomenal, said Fox. People are walking into the point of sale and scanning the barcode [with their smartphones]. If the label that comes up on the internet is different to the one that they are looking at, they wont buy the product. Thats the level of sensitivity.
In addition to Schneider and Fox, other speakers of note included Geoffrey Annison, deputy chief executive