date:Jun 13, 2014
previously used third-party suppliers to provide the water for sale in its pharmaceutical stores, but recently decided that it needed to take full advantage of the continually increasing domestic market. The first step in the creation of the new brand was establishing the Innomex bottling plant close to the metropolitan area of Guadalajara.
Growing market
Mexicans are now the biggest users of bottled water in the world, currently drinking an average per capita consumption of around 199.3 li