date:Jun 11, 2014
avours and diversifying the core offering. The new label and packaging reinforces the original and much-loved bar iconography, with an emphasis on quality to reflect Kit Kats bestselling status. The new design launches to UK stores initially through two-finger multipacks, and will be replicated later in the year on the four-finger bar.
Mark Ringer, Executive Creative Director at Anthem, said:
Being a household name, we wanted to make sure that Kit Kats new design leveraged the desirable and e