date:Jun 11, 2014
Anthem has redesigned the full UK portfolio of Kit Kat packaging, for both multipack and standalone bars, to capitalise on its unique equity with consumers. Through the addition of the iconic snapping finger imagery to reconfirm the iconic and well-loved have a break at the centre of the brands proposition, the redesign aims to engage with UK consumers from the shelf out.
Kit Kat has been a trailblazer in the confectionary market over the last decade, innovating by launching limited edition fl