date:Jun 04, 2014
Valentine's Day, Wilson said.
The NCA does not include gum in their tally of Easter confectionery sales.
In 2013, Easter was on March 31, only six weeks after Valentine's Day, another significant holiday for chocolate sales, causing an overlap in seasonal promotions.
Chocolate sales surged 7.1 percent to $1.338 billion, making up about 58 percent of the total Easter confectionery market, Wilson said.
Prices also had something to do with the improved candy sales.
In (the) past, we'd seen pri