date:Jul 20, 2012
forecasts 2012 convenience store prepared food sales at $17.4 billion, and the grocery store channel to reach $15.1 billion. Yet most prepared food consumers do not say that purchasing these food items is their primary motivation for visiting the store, as only 22% of convenience store prepared foods consumers said they were motivated by purchasing such foods and just 15% of supermarket consumers said purchasing prepared foods was their primary motivation for going to the store.