date:May 16, 2014
Dorset Cereals is launching a new TV advertising campaign Life Begins at Breakfast to help bring its new-look packaging to life and drive sales across the range.
The brand is famous for its mueslis, granola and porridges and aims to attract new and existing customers, giving retailers the opportunity to boost sales.
The campaign also aims to reinforce the importance of the breakfast occasion and remind shoppers how it gives them the best naturally healthy and great tasting start to the day.