date:May 09, 2014
ing for a little snack to pick up on the move.
Barny will be supported by a 4 million UK marketing investment in 2014, including TV advertising, showing how the brand can be a companion to discovery and inspire adventures.
It is already the number two brand in childrens biscuits, with 7 per cent penetration, putting it in the top five per cent of all new biscuit launches over the past four years.
Rick Lawrence, head of biscuits at Mondelēz International, said:
Were excited to bring the Barn