date:Jul 19, 2012
ents.
There are some envoi-friendly gum bases already on the market, but Wrigley has its own plans.
The company spokesperson said: Finding a less adhesive gum is our number one research and development priority and progress is being made.
However, in order for a product to be viable, it must meet consumer requirements for taste, flavour and quality of chew in addition to complying with all necessary food regulations and this is what presents the real challenge.
The spokesperson added that