Whole Foods cuts 2014 forecasts again as competition intensifies
date:May 07, 2014
timistic ... particularly in light of the rapidly changing competitive landscape, John Mackey, Whole Foods' co-chief executive said on a conference call.

Americans, particularly those with more formal education, increasingly want to know where their food comes from and how it is made. They often are willing to spend more money on locally grown and organic foods, areas where Whole Foods has been a retailing pioneer.

Eager to cash in on that trend, retailers have been mimicking plays from Whole
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