date:Apr 24, 2014
nication could be better in Brazil. The company is now advertising on local prime-time television.
Cherry-Picking Promotions
Better communication is probably beside the point, said Thales Teixeira, a professor of business administration at Harvard Business School in Boston. Brazilians will shop at several stores if thats what it takes to get the lowest possible prices for all the items on their lists, he said.
Theyre cherry-picking the promotions, said Teixeira, who grew up in Brasilia. They