date:Apr 15, 2014
ing to 14% in the United States and 10% in Western Europe. The growth, according to Innova, is partly due to improved labeling regulations, but also to rising awareness of gluten intolerance in the diet and the development of more mainstream and better-tasting gluten-free products across a range of food and beverage segments.
The use of lactose-free claims has been less popular than gluten-free, but even so 1.5% of new product launches adopted the positioning in 2013, double the share five year