date:Apr 14, 2014
and Mars Ice Cream 4-Packs, and is available to all retailers now.
The promotion acts to capitalise on this key sales occasion, presenting a fantastic opportunity for retailers looking to maximise the impulse potential of the World Cup, targeting fans who will be stocking up on ice creams before, during and after the games.
This promotion will be accompanied by a 4m media support spend.
With Mars Ice Cream being the number one best-selling ice cream bar in the UK, one of the UKs top 20 best-