date:Apr 14, 2014
s year.
NZTE and Tmall have been developing the promotion for quite some time, Arand told SeafoodSource. New Zealand Minister of Trade, Tim Groser, originally seeded the idea when he met current Tmall CEO Jonathan Luk, who is a huge fan of New Zealand. They discussed using Tmall (their B2C platform) for New Zealand food and beverage sales and promotion, Arand said.
New Zealand seafood suppliers taking part in the campaign include PauaCo, Pure New Zealand Greenshell Mussels, Ngāi Tahu Seafood,