date:Apr 11, 2014
vourite snacks and drinks this summer and by launching our Fanimal on-pack promotion, were tapping directly into this snacking opportunity and unlocking incremental sales in a key season for retailers in grocery and convenience.
Peperami is the No1 Meat Snack and in rude health, generating 48 million in value sales in the last year and growing at a rate of 3.3% YOY.
By supporting the brands re-launch in 2014 with a significant marketing investment, we will turbo charge this growth.