date:Apr 09, 2014
at because Morrisons is particularly vulnerable to the discounters, given its late entry into fast-growing convenience and online areas. But there is no doubt they are now a major force in the British grocery trade.
More than half of Britain's shoppers now visit discounters and are increasingly using them in the same way they would a traditional supermarket to do a full shop rather than a top-up.
More and more middle-class customers are coming through discounters' doors. Lidl for example says