date:Apr 01, 2014
Lays the worlds top snack brand is launching a major global integrated marketing campaign and new multi-dimensional promotional partnership featuring record breaking football superstar, Leo Messi. The campaign celebrates the simple pleasure of globally enjoyed Lays potato chips and extends across three executions: master brand communication, Lays Deep Ridged snacks and an additional commercial featuring two of PepsiCos flagship brands, Pepsi and Lays.
The overall campaign includes television