Firmenich Expands Taste Innovation Presence in Asia
date:Mar 28, 2014
e consumers eating experience is not compromised.

We believe that within the Chinese market and in much of Asia, there is an appetite for these innovations which deliver healthier, great tasting and cost effective solutions, said Pierre-Alain Ceralli, VP Flavors Northeast Asia. Robert Marti, VP of Flavors Southeast Asia, agrees: the consumer in Southeast Asia - particularly in Indonesia, Thailand, Philippines and Malaysia - is increasingly demanding healthier products, as obesity is becoming mo
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