date:Mar 19, 2014
Danone has launched its largest ever dairy advertising campaign in a bid to revive global sales growth in its Activia yoghurt brand. The French dairy products group is joining forces with Columbian-born pop star Shakira, who heads the new Dare to Feel Good campaign.
The international collaboration will bring to life Activias Feeling Good Starts from Within initiative with a new dance-themed creative that celebrates making inner health and well-being.
In the past, Activia advertising has promot