date:Mar 17, 2014
A price war has started between Britains leading supermarkets as they battle to see who can knock the most value off the others share price?
Morrisons had a pretty good crack on Thursday. As well as wiping 12pc off its own share price after publishing annual results, it knocked 8.5pc off Sainsburys, 5pc off Tesco and 3pc off Marks Spencer. The severe declines were prompted by Morrisons pledge to cut prices aggressively and slash its profit margin in order to stop a decline in sales.
Sir Ian G