date:Mar 12, 2014
nt collaborations, in particular PepsiCo.
Given the size of PepsiCo's carbonated soft drinks platform and the potentially central role of Senomyx's sweeteners, a roll-out of Sweetmyx would likely reach a significant scale and drive significant returns for Senomyx shareholders, Feeney said.
Geneva, Switzerland-based Firmenich also has lifetime rights to commercialize the flavor for food product categories and alcoholic beverages.
In the United States, food flavors are considered either a food