Italian Fruit Consortiom Make US And Russia Push
date:Feb 24, 2014
rri explained.

Thanks to a useful recipe book which we will distribute as part of the promotion, the pear will be presented as an ingredient for dishes and recipes that are typical of Italian cuisine.

Russia represents another priority area in terms of developing the consortium, he explained. From the start of March, PeraItalia will roll out special banners and in-store promotions in branches of a major retail chain, to see what impact Abate Fetel has on Russian consumers.
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