date:Feb 24, 2014
An Italian consortium made up of the country's leading pear producers is aiming to introduce a branded national speciality, the Abate Fetel pear, to consumers in emerging markets.
In the coming weeks the group known as PeraItalia will launch a number of testing campaigns in Russia and the US with various retailers, according to fruitnet.com. The marketing will focus on positioning Abate pears as a fruit that typifies Italy's great gastronomic tradition, PeraItalia commercial manager Gabriele Fe