date:Feb 18, 2014
th of it in the market, too.
Gao Jianfeng, managing director with BOGO Consultants, said that it wanted to expand in the market by advantage of social resources, thus made a decision to open up a franchise operation in some cities. It mainly opened up the operation in first-tier cities there and to a large extent, this indicated that it had a strong control over those markets, in which it was confident in both management and brand.
He reiterated that it saw 80 percent of the stores around the